Good wine sells itself.
Wine-wall tasting notes, seasonal-campaign rollouts, basket-aware upsell and Challenge 25 audit logs on every site.
Liquor retail is regulated, seasonal and expertise-heavy. Screens should match all three.
Running a liquor store means doing four things at once: selling the right bottle (expertise), promoting the right season (timing), proving age-verification compliance (regulation), and watching your licensing conditions (council). Paper shelf-talkers fail expertise, printed posters fail seasonality, handwritten Challenge 25 notices fail licence renewal. Hangar.Media integrates with your POS (Square, Lightspeed, Shopify) and your stock-management system so wine-wall screens, tasting-note displays, seasonal-campaign content and compliance messaging all run from one dashboard.
Built for how liquor stores & off-licences actually run.
The capabilities that matter in this sector — concrete, specific, and backed by the integrations your team already uses.
The wine wall answers the customer's silent question.
Wine-wall adjacent screens show tasting notes, food pairings, grape profiles and producer stories for the bottles currently on the shelf. Customer picks up a Rioja, the screen nearest shows 'pairs with red meat, grilled vegetables, mature cheese; producer in Haro since 1892; notes of black cherry, leather, vanilla'. Shelf-talkers can't give this — the expert stylist in a knowledgeable wine shop does, and this emulates them.
The wine-wall screen is the sommelier you can afford to have in every aisle.
- Per-SKU tasting notes, pairings and producer content
- Grape-profile and food-pairing filtering for customer navigation
- Sommelier-curated 'what to drink tonight' daily rotation
- Wine-region storytelling for hero producers
Challenge 25 on every screen. Every minute. Logged.
UK off-licence operators (and US liquor operators) have to demonstrate visible age-verification messaging. Hangar.Media schedules Challenge 25, 'Think 25', responsible-drinking, 'know your limits' and vulnerable-adult messaging per-screen per-minute. The audit log exports as PDF for licence renewal, police-review or council inspection with a timestamp-stamped proof of display for every minute of trading.
Licence review asks what you showed on a given Saturday night. 30-second export. Approved.
- Challenge 25, Think 25 and responsible-drinking scheduled messaging
- Per-screen minute-by-minute display log with PDF / CSV export
- Proof-of-age reminders across alcohol and tobacco-aisle screens
- Closing-time and last-orders messaging with audit log
Christmas. Burns Night. Wedding season. Summer spirits. All on schedule.
Liquor retail lives on seasonal moments — Christmas (40% of annual revenue in many stores), Burns Night for whisky specialists, Valentine's for champagne, wedding season for bulk orders, summer for rose and craft beer. Hangar.Media's seasonal scheduler pushes campaign content across every store at the right moment — the Christmas window swap happens 1 November, the Burns Night whisky-wall activates on 23 January, the wedding-season champagne display launches in February.
Christmas runs itself from 1 November. Campaign rollout used to take a week. Now it takes a click.
- Seasonal-campaign calendar with per-campaign preview
- Christmas, Burns Night, Valentine's, wedding season, summer, festive-spirits templates
- Per-store local-event overrides (wine tastings, brand launches)
- Regional variant support (Scotland-heavy whisky, England-heavy gin)
Red wine with steak. Gin with tonic. Rum with lime. Upsell by adjacency.
Checkout and till-adjacent screens surface complementary-product prompts based on the basket composition — when a customer picks up a Rioja, the screen suggests the tannin-matched Manchego at the deli. When they pick up a gin, the screen promotes the premium-tonic and garnish bundle. Mixer attach-rate and impulse-accessory pick-up lift measurably with basket-aware prompts.
The customer's basket becomes the menu. The screen writes the rest of the order.
- Basket-composition-aware upsell prompts at checkout-adjacent screens
- Mixer, garnish and pairing-accessory attach-rate analytics
- Wine-with-meal suggestions for dinner-party baskets
- Spirit-of-the-week featured promotion with POS-price integration
Saturday 3pm tasting. The whole shop knows.
For specialist independents running in-store tasting events (Saturday whisky flight, wine-with-cheese, craft-beer-of-the-month), Hangar.Media surfaces the event across every screen in the shop with sign-up countdown, featured-bottle promotion and tasting-kit retail at the checkout. Post-event, the tasting-flight products stay highlighted for the following week to capture follow-through purchases.
Tasting events drive repeat footfall. The screens promote the event, then they sell the bottle.
- In-store tasting-event promotion with sign-up countdown
- Featured-bottle rotation before, during and after the event
- Tasting-kit retail prompts at checkout-adjacent screens
- Post-event follow-through promotion for 7-14 days
Every screen in the building.
From customer-facing walls to operational dashboards — the scenarios that make the platform worth running day-to-day.
Tasting notes and pairing displays
Aisle-side screens with per-SKU tasting notes, producer stories, food pairings and grape profiles. Sommelier-curated daily rotation.
Seasonal and premium-spirit promotion
Featured-spirit-of-the-week, craft-beer seasonal rotation, gin-of-the-month and whisky-flight event promotion.
Upsell, compliance and loyalty prompts
Checkout-adjacent screens with basket-aware upsell prompts, mandatory age-verification messaging, and loyalty programme progress prompts.
Seasonal campaign and open-hours promotion
Sunlight-readable 2,500-nit window screens with Christmas / Burns Night / wedding-season campaigns and live opening-hours messaging.
Compliance audit and stock boards
Staff-area compliance reminder boards (Challenge 25, know-your-limits training), stock-low warnings and delivery-schedule boards.
Event-side promotion and registration
Dedicated tasting-event screens with featured-bottle rotation, sign-up QR for the next event and post-event purchase-path prompts.
The integrations that actually matter here.
Every integration is included in every plan. These are the ones liquor stores & off-licences operators reach for first.
Square for Retail
Liquor-store POS with inventory, pricing and basket-aware upsell data.
Learn More →Lightspeed Retail
Multi-store liquor POS with tasting-note attribute support.
Learn More →Shopify POS
Direct-to-consumer liquor brand POS with unified commerce support.
Learn More →Craft-beer and small-producer social feeds for community engagement.
Learn More →MenuZen
Wine-list and tasting-menu design with per-SKU pairing data.
Learn More →Common questions. Straight answers.
Which POS systems do you integrate with for liquor retail?
Square for Retail, Lightspeed Retail, Shopify POS, Vend (Lightspeed), Clover and specialist liquor-POS systems like mPower and POSIM. Stock, pricing and tasting-note attributes (if your POS carries them, or our lightweight attribute tool) all sync to the screens. Integration is always included — no per-connector premium.
How do you handle Challenge 25 and council licence-renewal requirements?
Challenge 25 and other responsible-drinking messaging is scheduled per-screen per-minute with per-jurisdiction rules. Every message shown is logged with timestamp and screen-ID. At licence renewal, you export a CSV or PDF of every compliance message shown during the period the council is reviewing — demonstrable evidence rather than 'we usually had a printed notice'. Our format meets UK council, Home Office licensing and (for US operators) state-level ABC board requirements.
Can we schedule the Christmas and Burns Night seasonal swaps in advance?
Yes. The seasonal-campaign calendar lets you schedule an entire Christmas programme in October, with staggered launches — Christmas window 1 November, Christmas wine-wall 15 November, Boxing Day sale 22 December, Christmas wind-down 2 January. Burns Night whisky-wall activates 20 January, Valentine's champagne 5 February. Preview-all-stores dry-run before each launch confirms every store looks right before go-live.
What does this actually cost for a 15-store off-licence chain?
£5 per screen per month, flat. A 15-store off-licence with 6 screens per site (wine wall, spirits aisle, storefront, checkout, back-of-house, tasting area) pays £450 per month. Every feature in scope, every integration bundled. No enterprise gate, no volume dance.
Adjacent sectors.
Operators in liquor stores & off-licences frequently borrow patterns and playbooks from these neighbouring verticals.
Bars & Lounges
Live cocktail menus, happy-hour countdowns and sport fixtures.
Convenience & ForecourtConvenience & Forecourt
Impulse-buy, lottery and meal-deal screens with compliance logs.
Grocery & SupermarketsGrocery & Supermarkets
Deli, meal-deal and PPDS allergen compliance.
Pubs & GastropubsPubs & Gastropubs
Cask ale lists, Sunday-roast specials and live sport.
One price. The whole platform.
That's how we think signage should work. Content editor, screen management, and 200+ app integrations — all included from day one.