The lobby sells the next showing.
Live showtime boards, concessions menus, pre-show sponsor rotation and IMAX / premium-screen branding across every cinema lobby.
Cinemas fight streaming every day. The lobby is where you win the argument.
A multiplex cinema converts walk-in browsers to ticket-buyers in the lobby — which film, which time, which format, which concessions-combo. The screens on the walk from box office to auditorium do most of that work. Hangar.Media integrates with cinema-management systems (Vista, Compeat, Unique Cinema, Retriever) for live showtimes, concessions POS (Toast, Square) for menu pricing, and your ticketing platform for seat-availability displays. Pre-show sponsor rotation generates measurable supplementary revenue with post-campaign impression reporting.
Built for how cinemas actually run.
The capabilities that matter in this sector — concrete, specific, and backed by the integrations your team already uses.
Now showing. Next at 9:40. 12 seats left.
Lobby showtime boards draw live film-title, showtime, format (2D, 3D, IMAX, Dolby Atmos, 4DX), seat-availability and 'last seats' status from your cinema-management system. Box-office queues stop fielding 'what time is the next X?' questions; walk-ins self-select a showing they can actually get a seat in.
Walk-ins choose a showing that still has seats. Box office does less repeating.
- Vista, Compeat, Unique Cinema, Retriever integration
- Film-title, showtime, format and certificate (U, PG, 12A, 15, 18)
- Seat-availability with 'last seats' urgency overlay
- Foreign-language and subtitle showings flagged for accessibility
Combo pricing that refreshes with the queue.
Concessions-counter screens rotate with POS-synced pricing, combo-deal promotion (large popcorn + drink + snacks), kids-meal promotion and allergen icons. When pretzels sell out at 8pm, they disappear from every menu screen within seconds. Concession attach-rate climbs 34% on cinemas running stock-aware menu rotation vs static strips.
Concession attach-rate climbs 34% when the menu knows what's in stock right now.
- Toast, Square, Lightspeed, Revel, Oracle MICROS POS sync
- Combo-deal promotion with POS-locked discount codes
- Stock-aware auto-hide for sold-out items
- Allergen-icon overlay per menu item
Contracted 200,000 impressions. Delivered 215,000.
Pre-show sponsor-rotation on screens in the lobby, concession queue and auditorium-entrance areas runs on a scheduler tied to contracted impression counts. Post-campaign, Hangar.Media exports a per-sponsor impression report you hand to the sponsor as evidence — evidence, not estimation. Sponsor renewals climb when the proof is in the PDF.
Sponsor renewals climb when the proof is in the PDF, not estimated at year-end.
- Per-sponsor impression tracking with contracted-share delivery
- Tiered ad-slot allocation (major-studio, local-retail, community)
- Per-zone sponsor visibility (lobby vs concession vs auditorium-entry)
- Post-campaign PDF performance report for renewal conversations
IMAX. Dolby Atmos. 4DX. Branded as such.
Premium-large-format auditoriums need branded entrance screens that signal the format's production-grade. IMAX auditorium-entrance screens carry IMAX-specific branding; 4DX screens promote the format's motion-seat experience; Dolby Atmos screens highlight the audio standard. Visible premium-format identity justifies the premium-ticket price and reduces the 'why am I paying extra?' lobby conversation.
Premium-ticket customers see the format branded. Value perception climbs.
- IMAX, Dolby Atmos, 4DX, Dolby Cinema branded entrance screens
- Premium-format promotion on lobby screens before showings
- Format-specific pre-show content (IMAX featurettes, Atmos demo)
- Format-availability flagged on lobby showtime boards
Regional chain. 40 multiplexes. One dashboard.
Cinema chains (Odeon, Vue, Cineworld, AMC, Regal) manage content centrally — studio-tie-in campaigns, national release rollouts, brand-standard templates — with per-site local autonomy for local marketing, community events (open captions screening, autism-friendly matinee), and per-site sponsor agreements.
National studio rollouts. Local-cinema community identity. Sponsor contracts tracked per-site.
- Studio-tie-in campaign rollout across every cinema simultaneously
- Per-site local-event content (autism-friendly, open-captions, classic-film nights)
- Per-site sponsor-agreement tracking
- Role-based permissions (HO marketing, regional, site manager)
Every screen in the building.
From customer-facing walls to operational dashboards — the scenarios that make the platform worth running day-to-day.
Large-format showtime boards
Large-format showtime boards with live film-title, showtime, format and seat-availability. Primary discovery surface for walk-in audiences.
Queue-side upsell and format promotion
Box-office-adjacent screens with queue-reducing upsell (premium-format promotion, booking-fee-free QR), member-discount prompts and showtime-updates.
POS-synced menu boards
Concessions-counter screens with POS-synced menu pricing, combo-deal rotation, allergen icons and stock-aware auto-hide during busy periods.
Now-showing, coming-next and sponsor rotation
Auditorium-entrance screens with now-showing, coming-next countdown and pre-show sponsor-rotation content for contracted-impression delivery.
IMAX / Atmos / 4DX branded entrances
Premium-large-format auditorium screens with format-specific branding, format-showcase content and premium-ticket-justification messaging.
Sunlight-readable now-showing posters
Window screens with sunlight-readable now-showing posters, current-week release promotion and booking-from-phone QR overlays.
The integrations that actually matter here.
Every integration is included in every plan. These are the ones cinemas operators reach for first.
Toast POS
Concessions-counter POS for menu sync, combo deals and stock awareness.
Learn More →Square for Restaurants
Alternative concessions POS with allergen-icon and dietary-flag support.
Learn More →iCal Feed
Generic showtime calendar import for cinemas running custom CMS.
Learn More →Menu Board Builder
Concessions menu design with combo promotion and kids-meal themes.
Learn More →Film-release campaign and cinema-life content for lobby displays.
Learn More →Common questions. Straight answers.
Which cinema-management systems do you integrate with?
Vista Cinema Management (the dominant global CMS), Compeat, Unique Cinema Systems, Retriever, RTS, Ticketline and custom REST-API-compatible cinema systems. We pull live film, showtime, format, seat-availability and 'last-seats' data for lobby boards. Concession-POS integration (Toast, Square, Lightspeed, Oracle MICROS) runs in parallel for menu-pricing sync.
How does pre-show sponsor rotation work?
Sponsor content runs on a scheduler tied to contracted impression counts — platinum sponsors get 40% of screen time, gold 25%, silver 10%, local 5%. Per-zone visibility lets you apportion lobby-sponsor differently from concession-sponsor from auditorium-entry-sponsor. Post-campaign, an impression-performance PDF exports with per-sponsor contracted-vs-delivered metrics for renewal conversations.
Can we handle accessibility screenings differently?
Yes. Autism-friendly matinee, open-captions-screening, audio-description showings and sensory-inclusive performances can be flagged per-showing on lobby boards with accessibility-icon overlays. Relaxed-performance signage (dim-lights-left-on, quiet-zones, earplug-availability) supports inclusive programming. Accessibility-mode is first-class, not an afterthought toggle.
Pricing for a multiplex cinema?
£5 per screen per month. A 12-screen multiplex with 20 lobby / concessions / auditorium-entrance screens pays £100 per month for software. A national 100-cinema chain with 15 screens per site pays £7,500 per month. All-in. No per-integration premium, no tier gates.
Adjacent sectors.
Operators in cinemas frequently borrow patterns and playbooks from these neighbouring verticals.
Theatres
Showtime boards, pre-show promotion and sponsor acknowledgement.
Bowling AlleysBowling Alleys
Lane availability, F&B and birthday-party signage.
Theme ParksTheme Parks
Attraction wait-times, show schedules and park wayfinding.
MuseumsMuseums
Gallery labels, exhibit interpretation and accessibility-first content.
One price. The whole platform.
That's how we think signage should work. Content editor, screen management, and 200+ app integrations — all included from day one.