Curtain up. Lobby alive.
Showtime boards, pre-show bar promotion, interval countdowns and sponsor acknowledgement across every theatre lobby.
Theatres sell the live-performance experience. The lobby shapes how it feels.
A theatre lobby has 45 minutes to do three jobs — orient the audience (show title, programme, running time), up-sell the bar and programme booklet, and acknowledge the patrons and sponsors who made the production possible. Hangar.Media integrates with ticketing (Tessitura, Spektrix, AudienceView), bar POS (Toast, Square, Lightspeed), and patron-recognition CRM so the lobby does all three without printed posters.
Built for how theatres actually run.
The capabilities that matter in this sector — concrete, specific, and backed by the integrations your team already uses.
Tonight: Hamlet, 7:30. Running 3hr 10min.
Lobby showtime boards surface tonight's production, curtain-up time, running-time-with-interval, matinee-vs-evening schedule and accessibility-performance flags (signed, captioned, audio-described, relaxed). Audiences orient themselves before queueing at the box office; evening dinner-plans include the end-time. Integrates with Tessitura, Spektrix, AudienceView for live data.
Audiences plan dinner after the show when the board tells them the end time.
- Tessitura, Spektrix, AudienceView, Artifax integration
- Running-time-with-interval display for planning
- Accessibility-performance flags (signed / captioned / audio-description / relaxed)
- Multi-language performance information for international audiences
Pre-order interval drinks. Skip the queue.
Bar-area and foyer-approach screens promote pre-show-bar service and interval-drink pre-orders — 'Order now, collect at interval' signage with POS-integrated queueing. Interval is 20 minutes; most theatres lose 40% of potential bar revenue to queue-frustration. Pre-order solves it. Combined with programme-booklet and merchandise up-sell, lobby revenue climbs measurably.
Interval bar revenue climbs 30% when the queue is pre-ordered.
- Toast, Square, Lightspeed POS integration
- Interval-drink pre-order QR with allocated collection-point
- Programme-booklet and merchandise up-sell rotation
- Foyer-bar menu with tonight's-cast-favourite theming
Interval: 14 minutes. Bar open. Act 2 begins shortly.
During intervals, lobby and bar screens show minutes-remaining-until-act-2 countdowns so audiences return to seats on time. Programme-note content rotates with mid-show analysis (the dramaturg's take, recent critical reception) for engaged audiences. Late-returning patrons become rarer when the countdown is visible throughout the foyer.
Interval countdowns mean fewer late-returns to Act 2.
- Minutes-remaining-until-Act-2 countdown
- Dramaturg / curator interval content for engaged audiences
- Post-interval 2-minute-warning messaging
- Audio-chime integration with theatre sound-system
Benefactors, season-ticket patrons, corporate sponsors.
Patron-recognition content in foyers and named-bars acknowledges patron-level giving, season-ticket-holder investment and corporate-sponsor support. Tracked impression-counts for named-patron plaques turn stewardship into measurable evidence — 'your lead-patron gift delivered 180,000 impressions during Hamlet's run' carries more weight than estimation.
Major-donor stewardship meetings start with evidence, not estimates.
- Named-patron plaque impression-tracking
- Corporate-sponsor acknowledgement with contracted-share delivery
- Season-ticket patron recognition
- Grant-funder acknowledgement (Arts Council, NEA, foundation grants)
West End. Broadway. International audience by default.
West End and Broadway theatres serve international audiences who may not speak English fluently. Multi-language programme-notes, cast-bio and synopsis content in 12+ languages helps international audiences engage with the performance. Pre-show QR-overlay for language-specific full-programme download covers the content printed programmes can't in every language.
International audiences engage with the show. Not just the visual.
- 12+ language programme-notes and synopsis content
- Cast-bio and creative-team info in multi-language
- QR-overlay for language-specific full-programme download
- Signed-performance and audio-description session flagging
Every screen in the building.
From customer-facing walls to operational dashboards — the scenarios that make the platform worth running day-to-day.
Showtime and programme-info boards
Large-format lobby screens with tonight's show, running-time, accessibility flags and multi-language programme-info for international audiences.
Queue-reducing info and up-sell
Box-office-adjacent screens with seat-availability, collect-from-kiosk options, membership promotion and day-seat announcement for queue-reducing content.
Pre-show menus and interval pre-order
Bar-area screens with pre-show-cocktail menus, interval-drink pre-order QR, programme-booklet promotion and tonight's-cast-favourite theming.
Patron and sponsor recognition
Named-gallery and named-foyer screens with patron-level recognition, corporate-sponsor acknowledgement with impression-tracking and grant-funder logos.
Act-countdown and late-arrival guidance
Auditorium-entrance screens with act-begins-in countdowns, late-arrival policy (next-available-break-in-performance) and quiet-please messaging.
Company-call and production info
Stage-door and backstage screens with company-call times, act-running-time for crew, tonight's performance notes and show-report-access.
The integrations that actually matter here.
Every integration is included in every plan. These are the ones theatres operators reach for first.
iCal Feed
Show-schedule and event-calendar feed for showtime boards.
Learn More →Toast POS
Bar and refreshment POS with interval-drink pre-order integration.
Learn More →Square for Restaurants
Alternative bar POS with allergen-aware menu support.
Learn More →Production-promotion, cast-interview and audience social-feed content.
Learn More →Multi-Language News
Programme-notes and cast-bio content in multi-language for international audiences.
Learn More →Common questions. Straight answers.
Which theatre-ticketing systems do you integrate with?
Tessitura (dominant in major performing-arts venues), Spektrix, AudienceView, Artifax Event, Red61, Ticketsolve and custom REST-API-compatible venues. We pull live showtime data, running-time, accessibility-performance flags and seat-availability. For festival and touring venues running varied ticketing stacks, our integration team will connect custom platforms at no per-connector fee.
How does interval-drink pre-order work?
Audiences scan a QR overlay on foyer or seat-back screens before curtain-up, select interval-drinks from the bar menu, and pay via Apple Pay / Google Pay / card. During interval, drinks are pre-poured and waiting at the allocated collection-point (usually named zones: 'Stalls Bar A', 'Dress Circle Bar'). Interval bar revenue climbs ~30% and queue-frustration drops dramatically.
Can we track patron-plaque impressions for stewardship?
Yes. Per-patron named-plaque content runs on a scheduler with contracted-share time allocation and impression tracking. Post-season, a PDF per-patron performance report exports showing impressions delivered — critical for major-donor stewardship meetings and renewal conversations. Discretion settings suppress patron-content during specific performances (e.g. donor-anonymity during politically-sensitive productions).
Pricing for a theatre?
£5 per screen per month. A single-venue regional theatre with 10 lobby / bar / auditorium-entry / backstage screens pays £50 per month. A major West End theatre with 25 screens pays £125 per month. A touring-producer network managing 8 venues pays £400 per month. Every ticketing integration, every language-pack, patron-stewardship report included.
Adjacent sectors.
Operators in theatres frequently borrow patterns and playbooks from these neighbouring verticals.
Cinemas
Showtime boards, concessions and pre-show sponsor rotation.
MuseumsMuseums
Gallery labels, interpretation and patron-recognition.
Theme ParksTheme Parks
Show-schedule boards and attraction wait-times.
UniversitiesUniversities
Campus wayfinding, research showcases and academic-event signage.
One price. The whole platform.
That's how we think signage should work. Content editor, screen management, and 200+ app integrations — all included from day one.